TikTok Announces a Huge Increase to its Video Descriptions as it Leans into Discovery
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Loading... - Endre Molnar
- 26 Sep 2022
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TikTok’s giving users more room to explain their content, and connect with interested users, with a massive expansion of its video description field.
As you can see in this notification, posted by social media expert Matt Navarra, TikTok has expanded the post description field from 300 characters to 2,200 – a 730% increase in the space available to outline your clip.
As explained by TikTok:
“This allows you to express more details about your creations, describing what your videos show, giving you the opportunity to get closer to your audience, generating more engagement while becoming more searchable and better recommended by TikTok to viewers.”
The ‘searchable’ element is the key focus in this respect.
As we reported recently, TikTok is fast becoming a key search platform for younger audiences, with Google’s VP Prabhakar Raghavan recently noting that:
“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.” Read More...
