TikTok Launches New 'TikTok Seller' App in Indonesia to Facilitate eCommerce Activity
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Loading... - Alex Pinyin
- 08 Dec 2021
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Currently only available to brands in Indonesia, the TikTok Seller app:
“…enables sellers to manage their TikTok Shop via mobile phone. Available features including but not limited to seller registration, product management, order management, return&refund management, promotion management , customer service, data analysis, campaign registration and seller education.”
The summary is fairly basic, which indicates the early stage development of the app, but the idea is that the tool will eventually enable eCommerce brands to more easily manage their TikTok product listings, wherever they are, in order to maximize sales performance in the app.
TikTok provided the following statement to TechCrunch on the new tool:
“We are always looking at ways to enhance our community’s experience and regularly test new features that inspire creativity, bring joy and innovate the TikTok experience. Brands on TikTok have found a creative outlet to authentically connect with audiences, and we’re excited to experiment with new commerce opportunities that enable our community to discover and engage with what they love.”
TikTok has been gradually evolving its eCommerce offerings, with product listings on selected profiles, shopping live-streams, and previews of coming promotional and highlight options in clips.
In-stream shopping has already been a winner for TikTok’s parent company ByteDance with the Chinese version of the app, with ‘Douyin’ now generating the majority of its revenue from in-stream shopping. Read More…
