TikTok Looks to Facilitate Branded AR Campaigns with New Program
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Loading... - Liam Walsh
- 28 Mar 2023
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TikTok’s looking to help brands create more immersive, engaging campaigns, by adding a new element to its Effects House AR creation tool which will facilitate brand/creator collaborations, offering businesses a new way to connect with the TikTok audience.
As you can see in this example, the new collaboration option will give businesses a way to tap into AR effects, which can drive significant engagement benefits in the app.
As explained by TikTok:
“Branded Effects are custom effects sponsored by brands. They can be highly customized with branded elements and include features like calls-to-action and custom audience targeting to fit a brand’s specific campaign needs. To kick off Branded Effects in Effect House, brands can begin working with top effect creators who are already creating enormously popular effects on TikTok’s effect creation platform, Effect House.” Read More…
