TikTok Provides New Tips on the Value of its ‘Instant Page' Ad Display Option
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Loading... - Akayla Kengni
- 24 Aug 2022
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Looking for ways to maximize your TikTok campaigns, and ensure that your ads resonate with TikTok’s audience?
This could help - earlier this year, TikTok launched ‘Instant Page’, which enables brands to connect their TikTok ads through to a lightweight, native landing page, built within TikTok itself, that loads up to 11x faster than standard mobile pages.
As you can see in this example, via Instant Page, TikTok users can view videos and images, swipe through carousels, or even click on buttons to explore another destination, all without leaving TikTok itself.
More than this, however, in a new tips post, TikTok also says that Instant Page can be great for providing additional contextual detail and insight, in order to boost campaign performance.
“Instant Page is especially useful for informing, educating, and engaging users on complex topics where ad creatives can’t go into the necessary detail e.g. for finance brands. With added vital information about the product and service clearly listed on the Instant Page, it provides prospective users with the necessary consideration points in order to make more sound judgments before purchasing. This, in turn, shortens their decision-making time.” Read More...
