Tips for an Effective Real Estate Marketing Plan for Sellers
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Loading... - Muchen Zhou
- 02 Sep 2022
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Selling a property is a major endeavor. You want to be able to get the most out of the sale, and that means finding the right buyer that’s ready, willing, and able to pay the purchase price. This doesn’t just happen without any effort, of course – you’ve got to put in the time and resources to market the property. Here’s what you should know about what real estate marketing entails as well as five great tips for creating your own real estate marketing plan from a seller’s perspective.
Why having a marketing plan is crucial
Today’s real estate market is incredibly crowded. That makes it difficult to get your own voice heard among the masses – and that means your real estate listing can easily be overlooked because there are just so many other properties available! In other words, you need to take a smart approach to market your property. You can’t do that without a plan.
What should your real estate marketing plan include?
There are five crucial components to any real estate marketing plan for sellers. Not having one is akin to shooting yourself in the foot; research shows that using a marketing plan template can increase website traffic by 50 percent in a year. But that’s only if you understand these five components. Let’s look at each one in order.
- Photos
A picture will always be worth a thousand words. This is even more important today because the first time a potential buyer sees your property will be online on an MLS listing site, and great photos can truly sell a house. In fact, a whopping 92 percent of home buyers rely on the internet to begin their house hunting.
- Videos
If photos are good, videos are even better. A static photo can showcase a single room, but a video is highly effective because of its ability to provide a more complete experience to house hunters. Recording a video as you walk through a property allows you to showcase interesting architectural details, share information about the fixtures, and provide context on the local community. Read More...
