To show the good in gaming, Globe launches "Game Well Played"
2020 statistics revealed 43 million gamers are responsible for the unprecedented rise of the Philippine gaming industry and across Southeast Asia. Gaming has indeed reached a whole different level. But despite of its popularity, gaming continues to be surrounded with stigma that dampens the good that it brings. In order to show off the good in gaming, ignite understanding and draw support for the gaming industry across the Philippines, Globe has launched the campaign, “Game Well-Played”. The campaign kicked off with #KakalaroKoYanWithGlobe movement where gamers were encouraged to share the different benefits gaming has brought in their everyday lives.
“While there are many stereotypes and stigma around gaming, we believe that there is value to acquire in spending hours of training for a competition or simply getting lost in a new world while meeting new friends. In seemingly dire battlegrounds, strategic thinking and creativity can flourish,” said Rina Siongco, Head of Get Entertained Tribe at Globe.
In Globe’s recent event, gamers Cherizawa and Boss Maw shared how gaming helped them gain valuable skills like time management, financial independence, and multitasking in a series of social media posts using the campaign #KakalaroKoYanWithGlobe.
Ralph Aligada, Head of Games and Esports at Globe, said, “with #KakalaroKoYanwithGlobe, we encourage everyone to see the good gaming brings beyond the screen. More than the entertainment it brings, gaming can actually help an individual to develop skills and capabilities that can help him be more successful in life, enabling him to help others too.”
To show its all out support to the PH gaming scene, fuel the passion for gaming and make gaming more accessible, Globe improves its Go+ offers with GoPLAY, which promises more gaming apps and free in-game vouchers soon for a more leveled up gaming experience. In addition to Mobile Legends: Bang Bang (MLBB), PUBG Mobile, Call of Duty Mobile (CODM), League of Legends Wild Rift, Valorant, and Legends of Runeterra, fans can now also look forward to the addition of Genshin Impact and Pokemon Unite in the exciting roster of games of GoPLAY. Users can also expect an elevated gaming experience brought by the power of Globe’s 5G connectivity.
Globe establishes its position as the leading partner in gaming in the country by throwing its full support to professional leagues like Philippine Pro Gaming League (PPGL), and organizations like AcadArena and Blacklist International. Its partnership with PPGL is a year-long partnership that supports Riot’s game titles in the Philippines as well as being the hosts of this year’s Valorant Challengers Tour and the WildRift Champions of SouthEast Asia. Read More…
