Top 15 Social Media Trends for Marketers in 2023
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- 21 Feb 2023
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It’s not uncommon to think you’ve finally figured out how to drive the best results from a social platform when a new social media trend surfaces and pops your success bubble.
It’s why continually growing on social media is a tough nut to crack. But here’s the thing: while it’s challenging to grow on social media, it’s not hard to keep abreast of the rising trends and tap into them to engage your audience.
So what are some leading social media trends 2023 to be mindful of this year? We’ve got the list for you, alongside examples of how other brands leverage those trends. Here’s a summary, followed by the details:
1. Brands will tap into BeReal
2. Social commerce will come back to life
3. Social media will serve as a crisis management tool
4. Video will continue to dominate
5. More originality & less copy and paste
6. Social media will become more of a shopping avenue
7. Marketers will lean on social media to provide customer care
8. Artificial intelligence will play a bigger role
9. It’s all about UGC creators
10. Micro and nano influencers will rise above mega influencers
11. YouTube Shorts on the rise
12. Customers will use social media as a search engine
13. Businesses will spend more on TikTok ads
14. Rise of LinkedIn Creators
15. Audio marketing will become more mainstream
What are social media trends?
Social media trends are ideas that experts in the social space think are important, therefore, likely to dominate.
For example, not long ago, TikTok was new to the industry. However, seeing its potential and users’ warm reception, using it became a social media trend. More importantly, it fueled the rise of bite-size video content that even other social channels like Instagram adopted as part of their features.
