Top 9 Social Media Audit Tools in 2023
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Loading... - Freya Darren
- 03 Mar 2023
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Maybe it’s because it’s tax season, but we’ve got auditing on the brain. But auditing isn’t just for your bank accounts. It’s also for your social media accounts.
What exactly does it mean to audit your social media channels? When we talk about social media auditing, we’re talking about analyzing our online performances and creating reports that address how our posts, campaigns, and overall strategy is doing.
You may run an audit for a different reason depending on your company size. If you’re a one-person social media team for a small business, you may want to do a social media audit so that you can better plan your strategy moving forward and uncover trends to propel you forward in your industry. If you’re working for a mid-tier company, a social media audit may help you see where you are in your market and find gaps to fill to allow you to stand out against the top brands in the same industry. And if you’re working at an enterprise brand, you can run a social media audit to create reports to show your hirer-ups and demonstrate the effectiveness of your strategy.
But collecting all that data and organizing it in an easy-to-understand way can be tedious and time-consuming. No matter what size the company is, a social media manager tends to wear multiple hats and have a lot on their plate. Investing in a social media audit tool can make keeping track of and reporting on your analytics much easier and faster.
How can you choose the right social media auditing tool for your company’s needs? We broke down some of the top tools and who they’re best for. Read More…
