Twitter Adds New Feed Sorting Options to Communities
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Loading... - Anika White
- 03 Jun 2022
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I’m still not sold on Twitter Communities, and the potential for it to become a major element of the app experience.
That’s not to say it’s not going to be valuable, nor that some Communities will end up being popular. But how many Twitter users are really, actively engaging in Communities, or even want to, given the app’s ‘global public square’ ethos?
Regardless, Twitter seems determined to push ahead with the project, with its latest Communities addition being algorithmic sorting within Communities streams.
As you can see in this example, now, users have the option to sort their Communities feed by either ‘For you’ (sounds familiar), which will display the top tweets in each community, based on your engagement history, or ‘Latest’, so the newest community contributions appear at the top.
As explained by Twitter:
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“The setting each person chooses will become the new default every time they visit that Community. The setting is unique to each Community and can be changed at any given moment, giving people the ability to choose and customize how they view each of their Communities separately based on their preference.”
That could make it easier to engage in your chosen communities, especially in more popular groups, by surfacing the most relevant tweets for you. If, of course, Twitter’s algorithms are any good at highlighting the best tweets to each user.
Thus far, Twitter’s algorithm matching hasn’t shown much nous for personalization, with, generally, the people you engage with most or the most popular tweets taking priority in algorithm-defined feeds.
That makes sense, but there’s not a lot of advanced learning being applied – Twitter’s not great, for example, at showing you content that you may be interested in based on your previous activity.
The Spaces tab is a good example of this – tap over to the Spaces tab right now and I’m tipping you’ll have trouble finding in-progress Spaces relevant to you, with the listing simply showing the most popular Spaces broadcasts at any given time. Read More...
