Twitter Implements its 50% Ad Reduction Incentive for Twitter Blue Subscribers
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Loading... - Charlotte Brown
- 07 Apr 2023
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A new element has been added to Twitter Blue this week, with the company implementing its long-promised initiative to reduce the amount of ads that Twitter Blue subscribers see in the app – though it doesn’t quite go as far as Twitter had initially suggested in its communications.
Back in November, when Twitter chief Elon Musk outlined his plan for the new Twitter Blue package, including a blue checkmark, Musk also promised that subscribers would eventually see half the ads in the app.
Many have since speculated that this could prove problematic, because the amount of money that Twitter generates from ads almost outstrips the potential revenue that it could bring in via Twitter Blue payments. So it may actually not be viable, in a business sense.
That may have changed Twitter’s approach, because after months of development, the new element has now been unveiled on the Twitter Blue overview page, with this description:
“Half ads: See approximately 50% fewer ads in the For You and Following timelines. As you scroll, you will see approximately twice as many organic or non-promoted Tweets placed in between promoted Tweets or ads. There may be times when there are more or fewer non-promoted Tweets between promoted Tweets. The half ads feature does not apply to promoted content elsewhere on Twitter, including but not limited to ads on profiles, ads in Tweet replies, promoted events in Explore, promoted trends, and promoted accounts to follow.”
So that’s technically not half the ads, as it all depends on how you use the app. Twitter’s reducing ad exposure in the main timelines, which is the key UI of the platform, but Blue subscribers will still see the same amount of ads in every other element. So it’s possible that they’ll still see similar amounts of promoted tweets and other ad initiatives, and that it won’t necessarily be as noticeable a reduction as the initial wording would suggest. Read More…
