Twitter Launches Initial Test of Collaborative Tweets
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Loading... - Dominik Broz
- 11 Jul 2022
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It’s interesting to see social platforms taking a sudden interest in co-creation as a means to facilitate more engagement.
In yet another TikTok-led trend, Facebook and Instagram have both added co-creation options in recent months, providing a means for users to collaborate on posts, with Twitter becoming the latest to try out collaborative tweets.
That could be handy for influencer collaborations and cross promotions, facilitating reach to the audiences of both users in the app. It could also be a good way to credit original creators. Say you post an image created by an upcoming artist - you could alert them to the share, and ask them to approve it, which would then also add their profile details to the tweet.
That could be a great way to bring awareness to artists you like, and help to build their audience - which is where the concept originally stems from, in TikTok’s Duet feature.
Duets have become a key interaction tool in the app, providing streamlined capability to contribute to trending memes with your own takes, as opposed to just consuming such. Participation is a critical aspect in the transformative appeal of TikTok, and it’s that engagement aspect that other apps are now trying to latch onto, in an effort to build their own creative options and engagement. Read More...
