Twitter Launches the Next Stage of its Custom Timeline Experiment, Fueled by Alternative Feed Algorithms
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Loading... - Filip Novotny
- 14 Jul 2022
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Twitter’s taking another step forward in its experiments with new ways to customize your tweet experience, by utilizing different algorithms to highlight content more suited to your interests.
As you can see in this screenshot, Twitter has launched a new custom timeline for TV show ‘The Bachelorette’, which will enable selected fans to follow along with topic-specific tweets, via an alternate news feed in the app.
The Bachelorette timeline, created in partnership with ABC, will be available to a small group of people for 10 weeks, the duration of the show’s season. Some users who already follow topics and handles related to The Bachelorette will be prompted to add the new timeline, which will provide an easier way to stay on top of related conversation in the app.
Twitter’s still developing its custom timeline approach, which will eventually see third-party providers able to create their own tweet feeds, which they can then curate - manually or automatically - to help maximize engagement around certain topics.
As outlined by Twitter:
“Custom Timelines are curated feeds. These feeds may be created by third-parties who select and provide content around interests and events, or by Twitter based on general insights. For example, the Popular Videos Timeline created by Twitter, uses similar information to how we select topics to populate and order video content.”
The streamlined topic navigation, with alternate feeds accessible via a left swipe, will make it easier to stay up with topics of interest, as opposed to having to look up hashtag feeds yourself. Hashtag feeds also won’t be as customized as these lists, as those feeds are just a bulk load of all the tweets that include your chosen term.
Custom Timelines are built with their own algorithmic parameters, which will make them an entirely unique experience in each display. Read More...
