Twitter Plans to Enable Publishers to Charge Per-Article to Bypass Paywalls in the App
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Loading... - Nevena Begovic
- 01 May 2023
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Regardless of how you feel about Elon Musk and his various projects and stances, at least he’s consistent. Well, in a business management context, at least.
Back in June last year, in an interview The Kilowatts, Elon discussed his plans for Twitter, which was well before he actually took ownership of the platform. In that interview, Musk outlined his plans for a paywall bypass system, which would enable Twitter users to pay for one-off articles in-app, as opposed to subscribing to various publications.
That’s now becoming a reality, with Musk announcing over the weekend that Twitter will soon enable publications to charge Twitter users for access per article in-stream.
Which sounds interesting, right? As Musk says, maybe that’ll provide another way for publications to make money from people who are never going to become subscribers, but might pay for an article here or there. Sounds interesting in theory, right?
Except, this very model has already been tried, and abandoned, many times, by various publications and platforms as they seek new monetization opportunities. Read More…
