Twitter Will Soon Incorporate Podcast Access into its Audio Tab
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Loading... - Darcelle Nke
- 23 Aug 2022
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While the audio social trend has died down, Twitter remains confident that there’s a future in its audio options, as it continues to develop Spaces and its dedicated audio tab, even if the listener numbers don’t seem to reflect any major user interest.
Twitter’s next big push on this front looks to be coming soon, with its new ‘Stations’ approach, incorporating popular podcasts alongside Spaces, both live and recorded, now close to a launch, according to the latest findings in the back-end code of the app.
As you can see in this screenshot, shared by app researcher Alessandro Paluzzi, there’s now an introductory screen for the option in the app, which notes that the audio tab will soon include both podcasts and Spaces, providing more options for listeners, either live or when they can tune in.
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Which is important, because thus far, audio discovery hasn’t been entirely great on Twitter. Giving all users the capacity to stream in real-time can be a valuable addition, but as more people broadcast, that, inevitably, means that more junk will also clutter the feed, and algorithmic sorting in this respect can be difficult, because you’re trying to highlight the best discussions in real-time, and it’s virtually impossible to measure the quality of each broadcast as it’s happening.
Which is why it’s easier to showcase top shows and highlights from known creators, alongside a more curated collection of top Spaces, post-broadcast, which Twitter will be hoping will improve Spaces discovery, and provide another means for creators to showcase their work and build any audience in the app. Read More...
