Two Moroccan designers to bring Madrid Fashion Week to a close
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Loading... - Nicole Peters
- 22 Feb 2023
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Maison Artc and Albert Oiknine will bring the 77th edition of Mercedes-Benz Fashion Week Madrid to a close
The 77th edition of the Mercedes-Benz Fashion Week Madrid (MBFWM) opens to Moroccan fashion. For the first time, two Moroccan designers will close the great catwalk of the Spanish Fashion Week, giving way to the Allianz EGO catwalk dedicated to emerging promises of national fashion.
Maison ARTC and Albert Oiknine will bring the MBFWM to a close, presenting their pieces in the fashion show 'Morocco, Kingdom of light' on Saturday 18 February at 20:30.
Maison ARTC, the firm of designer Artsi Ifrach, is one of the most internationally famous Arab fashion brands. During its fashion show at IFEMA, the Moroccan firm will present an exclusive collection for the occasion, full of richness, colour and eclectic style, as the MBFWM organisers point out.
"I am trying, through the material around me, to create a story that captures culture, memories, craftsmanship. I'm using antique and handmade materials," Ifrach says. The Moroccan designer's aim is to create "an emotionally moving memory". "Vintage fabrics can unite the past and the present. Colours and prints are my landscape," he adds.
Maison ARTC was awarded the Fashion Trust Arabia prize in Doha, Qatar, the most relevant fashion award in the Arab region. The Moroccan brand exhibited its creations and pieces at the prestigious Victoria & Albert Museum in London and this year will exhibit them in New York.
