Web 2.5 Is Already Changing The Face of B2C
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Loading... - sauro Jonah
- 29 Mar 2023
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For example, Starbucks Odyssey will allow users to play interactive games and collect NFTs without a crypto wallet or cryptocurrency, and their ownership (which unlocks experiences and other benefits) will be stored on the blockchain.
Shopify is now offering “tokengated commerce,” which will bring NFT communities together with brands that use the platform. These brands can mint custom NFTs and sell them in their own online stores, provide special collections and exclusive drops for token holders, and partner with other companies.
StockX is blending the digital and physical worlds with ‘Vault NFTs,’ which provide NFTs that correspond to real items. This allows users to collect and trade without the hassle of packaging, storing, and shipping, and if they ever want the item itself, StockX will send it.
These are just a few of the ways Web 2.5 is fundamentally altering B2C relationships and allowing consumers to keep one foot in the Web 3.0 universe and the other in the more traditional world of commerce.
The emergence of new technology is always an iterative process, especially when that technology has the capacity to change fundamentally the ways in which we interact, the services companies offer, and how we think about basic concepts like ownership.
For example, it’s easy to overlook the ways that revolutionary technologies like blockchain are already being integrated seamlessly into our lives. This process is increasingly being described as Web 2.5 – a market that’s much larger than Web 3.0, and which is creating a bridge from Web 2.0 to a new digital era. Read More…
