What Does "Sustainable Beauty" Really Look Like in 2023?
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Loading... - Zoe Romero
- 10 Mar 2023
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While "natural beauty" was all anyone could talk about in 2015, and "clean beauty" was all the rage in 2019, these days, the beauty industry seems squarely focused on "sustainability" — a term that can feel vague and encompasses a lot of different marketing buzzwords and initiatives.
The reason sustainable beauty is so hard to define is because it's often used as an umbrella term for a lot of different subcategories, including clean and natural beauty, making a stroll down the beauty aisle a very overwhelming experience. And while the cosmetics industry is still on the rise — the US market alone is worth $60 billion — 64 percent of shoppers in 2023 are focused on sustainable beauty purchases, making "sustainable beauty" not just a conscious choice for the consumer but also a very important business move for brands.
So while some companies are focusing on packaging and others are simply rethinking their marketing campaigns, below are a few sustainable beauty practices we predict to see more of in 2023 and beyond. Read More..
