What is a social media content creator and when should you hire one?
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Loading... - abbie willow
- 02 Sep 2022
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What was once a hobby is now a bonafide career path. Brands of all sizes and industries want in on the creator economy, creating new functions within social media teams.
Hiring for a role you’ve never filled before can be tricky, especially when it’s a role that’s still emerging within its discipline. If you want to level up your social strategy with a social media content creator, here’s everything you need to know.
What’s a social media content creator?
A social media content creator is an individual who creates and shares content intended to educate or entertain an audience across social media platforms.
The internet offers several avenues for content creation. You can write blogs, share newsletters, draft web copy—the list goes on. This subset of content creators is solely focused on understanding and building their audience on social media.
On the surface, that may seem limiting. In reality, it’s anything but. Social media trends and functionality change daily. Their focus on the channel gives them an unparalleled understanding of what works on their preferred networks.
Content creator vs social media manager: what’s the difference?
While there certainly is overlap between social media content creators and social media managers, they’re not one and the same.
Content creation is one of many responsibilities a social media manager might take on. Social media management also includes:
· Community management
· Online reputation management
· Analytics and reporting
· Strategic planning
· Team management
These efforts make the most out of the channel as a business function. They also take a lot of time. Adding video and graphic production to the list can quickly create an unsustainable workload.
That’s why social media managers and social media content creators are a match made in heaven. Creators allow managers to offload content production, allowing them to focus on more strategic initiatives.
The apps social media content creators use the most
It’s pretty common for social media content creators to maintain a presence across most major social media networks.
Why? It’s good business.
Each network has its own engagement advantages. Maintaining a presence across a handful of networks ensures that a creator can continue to grow and connect with their audience as trends shift and evolve. Read More…
