What Is Social Media Positioning? And How Can You Better Position Your Brand?
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Loading... - Duni Nasimiyu
- 28 Sep 2022
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Social media brand positioning includes targeting, strategy, visuals, content, and behavior. It dictates how social media fans and prospective customers see you. Is your brand positioned for success on social media?
In this article, we’re looking at the importance of social media positioning, how you can achieve it and some big brand examples.
What Is Social Media Positioning?
Anyone else obsessed with New York’s prestigious ad agencies in the series Madmen? If you were, you will know that a lot of the marketing terms and techniques we use today were coined decades ago. The term “positioning” was first detailed in 1969 by Al Ries and Jack Trout in the publication Industrial Marketing. It was then expanded into their ground-breaking first book, Positioning: The Battle for Your Mind. It was defined as what you want your brand to be in the minds of customers.
So, brand positioning isn’t a new thing at all.
What’s new is how we can now convey brand positioning.
When the term was created in the late 60’s it was radio, television, newspaper, magazine and billboard advertising. Now, it’s all those—plus social media, digital, and its many facets.
Brand Recognition and Brand Positioning
These two terms are often confused. Though they do work together, they are not the same thing.
Brand awareness is the recognition or recalling of a brand by consumers.
Brand positioning is how you, as a marketer, differentiate your brand from your competitors and place it in the mind of the prospective customers.
If you position your brand in a strong and consistent way, this will contribute to your brand awareness.
· Brand recognition isn’t instantaneous. It takes 5 to 7 impressions for people to remember a brand.
· 82% of investors want the companies they invest in to have a strong brand.
· 75% of B2B purchasers want branded content that helps them explore business ideas.
· Displaying your brand consistently across all social platforms can increase income by 23%.
Core Elements of Positioning
In regard to the elements of “positioning,” you’ll find that there is no definitive list. Marketers add and adapt on the core elements to make their positioning more detailed.
However, there are some core elements of positioning you should know about.
Target demographic
You must understand your target demographic before you can position your brand.
Target demographics might include age range, geography, gender, age, education and even income or job title. Your target demographic is the group you’re going to be aiming at. These are the people you think will buy your product or use your service. Read More…
