What Makes Good Logo Design?
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Loading... - David Kipruto
- 29 Jul 2022
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Good logo design is far more than just a matter of taste. A good (or bad) logo can mean the difference between a customer buying from you—or not.
In fact, well over half of consumers will avoid interacting with a brand if they perceive the logo to be ugly, unusual, or awkward.
But how do you know if your logo is any one of those things? Of course, investing in the services of a talented designer helps. But you also need to understand a few logo design best practices.
Read on to learn what these are.
The Function Is Clear
A logo design that doesn’t communicate your company or brand personality is basically useless. It will confuse potential customers and you won’t stand out in the marketplace.
The colors, fonts, layout, and spacing all communicate specific ideas to viewers.
If you’re developing a new logo, conduct market research on the test versions to see which does the job best.
It’s Responsive
Today’s digital landscape is filled with various platforms and devices that all require different image dimensions and file sizes. Knowing how to design a good logo means creating a logo that’s responsive.
When designing a logo, think about how it will look:
· On mobile versus the web
· On digital media
· In print
· On different platforms and applications
Ask your designer to create different versions tailored to these spaces.
