What’s the secret to a viral food video?
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Loading... - Goncalo Motta
- 28 Feb 2023
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Lydia Vernon – one of the creators behind the wildly popular TikTok account Caught Snackin’ (@caughtsnackin) – knows better than anyone the pain of capturing the perfect cheese pull on camera.
For those not familiar with the term, a ‘cheese pull’ is when the ooey-gooiness of cheese is perfectly stretched out and filmed for a food video on social media. It is something commonly seen in dishes such as toasties and pizza.
In fact, it’s so coveted, the hashtag #cheesepull has 980M views on TikTok.
Her trick for maximum viral deliciousness? “Get a bit of cheese string – that is epic. Or Gouda, I love Gouda – it gives you the best cheese pull ever.”
Credits: PA; Author: PA;
Vernon, 33, is a video-retoucher-turned-chef, and you can see her recipes (and cheese pulls) on Caught Snackin’s social media pages.
Originally started by three colleagues at a creative agency in April 2020, Caught Snackin’ now has 2.3M followers and 42.4M likes on TikTok. It is said to be the UK’s fastest-growing food channel.
In Caught Snackin’s book, the recipes are all about making things as accessible as possible – particularly for people who don’t know how to cook.
“Our recipes include all the basic steps, because we want people to learn the foundations, before becoming creative in the kitchen.”
Giant pan cookie
Ingredients:
(Serves 4)
120g unsalted butter, plus more for the pan
50g light brown sugar
50g caster sugar
1 egg, plus 1 egg yolk
1tsp vanilla extract
160g plain flour
½tsp bicarbonate of soda
Generous pinch of salt
100g milk or dark chocolate, roughly chopped
Vanilla ice cream, to serve (optional)
Method:
1. Preheat the oven to 180°C/gas mark 4.
2. In a large bowl, combine the butter and both sugars until you have a smooth, thick paste. Add the egg, egg yolk and vanilla, and mix until smooth.
3. Sift in the flour, bicarbonate of soda and salt, and mix once more. You should have a thick, sticky dough.
4. Fold through the chopped chocolate and form the dough into a large ball.
5. Butter an ovenproof frying pan or skillet and add the cookie dough. Flatten the dough with your hands and press it out to fill the base of the pan.
6. Transfer to the oven and bake for 12 minutes until the cookie is golden, but still soft and gooey in the centre, with melting chocolate pieces. Read More..
