What Singaporeans watched most on YouTube in 2021
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Loading... - Alex Pinyin
- 02 Dec 2021
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SINGAPORE: Local content captured the attention of Singapore viewers this year, according to YouTube’s lists of top trending videos in Singapore for 2021. Six out of 10 of this year's top videos are locally created, YouTube said in a news release on Wednesday (Dec 1).
Topping the list of trending videos is an interview that Xiaxue did with Night Owl Cinematics’ (NOC) co-founder Sylvia Chan, where the latter addressed various allegations made against her on workplace culture. As of Dec 1, the video had about 1.28 million views.
In second place is CNA's livestream of Prime Minister Lee Hsien Loong’s address to the nation on May 31, where he said Singapore “should be on track” to bringing its COVID-19 situation under control.
Other videos on the list included a look at the renovation done on NOC’s Peranakan shophouse, JianHao Tan’s rendition of Korean drama series Squid Game, a tour of Sheng Siong supermarket CEO Lim Hock Leng’s home and burn survivor Charlene Chew sharing what it’s like to live with third-degree burns on her face.
The Singapore pride also extended to the list of top trending music videos. This year’s National Day song The Road Ahead beat songs by international artistes like BTS, Bruno Mars and Blackpink’s Lisa. As of Dec 1, the video had more than 3.4 million views.
SUPPORTING LOCAL CREATORS
More than 450 channels in Singapore now have more than 100,000 subscribers. That’s an increase of more than 35 per cent year-on-year, said YouTube. Three local creators – Sneaky Sushii , Kelvin Learns Investing and Stacked Homes – also managed to place in the list of top 10 creators watched by Singaporeans.
Said Google Singapore country director Ben King: “Over 90 per cent of watch time on content produced by channels in Singapore comes from outside of the country.
"To help more creators grow their reach on a global scale, we will continue to work with partners like IMDA and Bloomr.sg to open up more rewarding opportunities for our local creators.”
Here’s the full list of YouTube's top trending videos and creators:
Here’s the full list of YouTube's top trending videos and creators:
Singapore: Top Trending YouTube Videos (non-music)
- Xiaxue: EXCLUSIVE : NOC's Sylvia Breaks Silence
- CNA: Singapore "on track" to bring COVID-19 outbreak under control: PM Lee Hsien Loong | Full speech
- Night Owl Cinematics: Singapore’s Modern Peranakan Shophouse Tour
- JianHao Tan: 13 Types of People in SQUID GAME
- South China Morning Post: Inside Sheng Siong supermarket billionaire Lim Hock Leng’s home in Singapore
