Why Russian Beauty Is The Next Global Skincare Craze
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Loading... - Avelina Babanin
- 27 Mar 2023
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The Botavikos Anti Stress Serum, available at Rumore Beauty COURTESY OF RUMORE BEAUTY
From French beauty secrets to cutesy K-beauty to cutting-edge skincare from Japan, beauty traditions and products from all over the globe have made it into our makeup bags and medicine cabinets stateside. But Maria Karr knew there was one country missing: Russia. “I worked in the beauty industry for quite some time and during all these years, I got to experience unique brands from all over the world, from Asia and Europe and Australia, and everywhere else in between,” says Karr. “At one point, I realized that brands from my home country, Russia, had been missing and it made me wonder why. At that point, I hadn't been to Russia in more than 10 years. I decided to take a personal trip to Russia and see for myself was going on there. When I went in the fall of 2019, I discovered so many incredible beauty brands that I'd never tried myself. I didn't know about them. It made me so confused and curious, because I've tried every single thing that exists, but I’d never crossed one of these brands.”
Karr had an aha moment and realized it was the perfect opportunity to bridge her passion for and experience in the beauty world with her Russian background. She launched Rumore Beauty a year ago, along with her husband, Max Karr, introducing Russian brands and products that had never been seen in the US before. “It's an intersection of bringing new things to the industry and giving people an opportunity to try products that are really good for their skin because of the ingredients in the formulations,” Karr says. Read More…
