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Will the "glory days" of Facebook return? Here is what kind of newspaper awaits us

Facebook, though still among the most popular apps on the Play Store, still longs for the days when everyone loved it.

At first, we looked at the posts of our friends and relatives, sometimes added a friend and got what was written on the front page from the social network. In order to make the site more competitive, Mark Zuckerberg made several changes in an instant.

Instead of posts from their contacts, users began to receive more and more content that they did not expect - advertisements that serve to fund the platform and make money, topics that the algorithm thinks they will be interested in. The success of that algorithm was mixed and drove many users off the platform.

"Cambridge Analytica", a new name and focus on the metaverse

This was followed by stories about security. Although the poor insurance and highly questionable business practices have been talked about for years, the real blow came in the form of the Cambridge Analytica scandal, after which everything went downhill for Zuckerberg and the company - from the decline of an already bad reputation to the point where he changed the company's name to Meta under pressure and announced that social networks are not their primary goal.

Although Zuckerberg and the company claim that the renaming of the company is justified by the development of microtransactions full of an amalgam of games, crypto and virtual reality, this is simply not a sufficient reason for such a massive rebranding, writes Tportal.hr.

Facebook, in fact, at that time had another big problem that worried employees at their center in Menlo Park, and that was the departure of users, especially young people - who called Facebook a platform for boomers. Read More…

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