Your Disdain for Micro Four Thirds is Misguided
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Loading... - David Smith
- 10 Feb 2023
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Micro Four Thirds (MFT) is perhaps the most derided of all camera formats in modern digital photography. It is constantly overlooked, scoffed at, and is the subject of disdain. It really shouldn’t be, and you all are way too hard on it.
MFT is undoubtedly the least conventionally “popular” camera system on the market today because of how much photography snobs look down on it. I say “popular” in quotes because behind the scenes, it is still widely used and sells quite well. While anecdotal, we process a lot of photos here at PetaPixel that come in from a large variety of sources — from competitions, books, and personal projects — and there is a constant year after year: metadata that reads “Olympus Digital Camera.” You would be surprised how many award-winning images have been captured on MFT over the years.
Olympus as a camera maker has of course transitioned to the name OM-Digital, but that in itself is another indicator of MFT’s popularity. While Olympus was unable to make the camera business work as part of its larger suite of products, there was clearly enough value there to see it spun off as a standalone business — and one that appears to be doing just fine. Read More…
