YouTube creators can now dub their videos in multiple languages
The company was already testing the feature with the creator MrBeast.
YouTube rolled out a new feature Thursday for creators to dub their content in other languages, allowing viewers around the globe to consume more content.
The multilanguage audio feature has already been test-piloted by one of the platform's biggest stars: MrBeast.
"Because his content is so wide-reaching, over the past year we’ve asked MrBeast and a small group of creators to help our team test a new feature that lets creators add multi-language audio to their videos," YouTube Product Manager Ritz Campbell wrote in a blog post Thursday.
MrBeast has already dubbed some of his "most popular videos in 11 languages and is hoping to bring more international viewers to his main channel through the feature," Campbell wrote.
In an interview with YouTube creator liaison Rene Ritchie, MrBeast said the ability to dub videos — rather than create numerous separate channels that exist solely to provide his content in other languages — streamlines his workflow.
"Having a lot of different channels is just honestly a lot more work," MrBeast said. "It's just so much easier to have it all in one central place."
MrBeast said the new feature doesn't just help content creators to streamline their workflow — it also helps viewers and followers around the world find the content they're looking for in one place. Read More…