20 Step Social Media Marketing Strategy for Businesses in 2022
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Loading... - Isla Odoyo
- 08 Aug 2022
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Too many businesses go into social media marketing on an ad hoc basis. They know they should create some marketing strategies for social media, but don't really understand what they should do. Some firms just give access to the company's social accounts to some junior staff members – merely because they are young, so should know all about social media. However, we are well past a social strategy of post and hope. All businesses need to create a social media marketing strategy and operate the business social accounts in a thoughtful, measured way.
Firms can’t ignore social media strategies, however. According to Ambassador, 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Yet, 96% of the people that discuss brands online do not follow those brands’ owned profiles. Even if you embrace the wonders of influencer marketing, you still need to operate some social accounts yourself. Often the goal of influencer marketing is to direct visitors to your social sites. You should consider influencer marketing to be merely an extension of your business’ social marketing strategy.
1. Select Relevant and Realistic Social Media Marketing Goals
One of the most significant problems faced by many businesses engaged in social media is that they have never spent the time to set relevant and realistic social media marketing goals. They know they need to be on social media, but have no idea why they are there.
Of course, your social media marketing plan needs to fit into your business planning as a whole. Ideally, you will have set strategic goals for how you want your business to progress. Your social media marketing goals should complement your overarching business goals.
Make Sure Your Goals Are SMART
All too often, people set woolly business goals that have little meaning if you scrutinize them. Remember, you're not creating goals merely for the sake of it. You are building them to help you devise the most suitable social media strategy for your business. Therefore, you will want to ensure that your goals are SMART:
· Specific
· Measurable
· Attainable
· Relevant
· Time-bound
The SMARTer your goals, the more likely you will be able to meet them – and just as importantly, know that you are meeting them.
While you want to challenge yourself, it is essential that you set attainable, realistic goals. You might love to have one million Facebook followers, but that is unlikely to be achievable within the next year for most businesses, even those that perform exceptionally well.
This is where it is prudent to set some limitations. Don’t attempt to succeed on every social network. There are too many, and you spread your resources too thinly. You just need to perform well on the same social networks your target market spends their time.
Suitable Social Media Goals Your Business Could Set
Your goals will be personal to your business and complement your overarching business goals. However, typical types of social media goals you could consider (couched in a suitable SMART-style) include:
· Increasing brand awareness
· Achieving a set higher quantity of sales
· Improving your ROI
· Driving people to increase in-store sales
· Grow your fan base
