3 Tips for Using Instagram to Successfully Promote Your Business
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Loading... - Oscar Fiske
- 11 Apr 2023
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Take a look at your Instagram page. Are there Reels? Is there any music added to your regular posts? Have you tried boosting posts lately?
Instagram continues to be a powerful marketing tool. As we’re celebrating our 20th anniversary this year at Adams & Co., I can wholeheartedly say Instagram is one of the biggest factors in our growth over the past few years. It’s also a medium that’s always changing.
So, with this ever-evolving platform, how can you, today, best harness Instagram’s impressive ability to keep the attention of your followers?
Here’s the “short” on what you’ll want to incorporate into your new Instagram strategies:
Can’t Get Enough of Reels
You’ve seen me write about Reels a lot lately, and that’s because that short form content seems to be the trend du joure, seeing how Reels is now the most consumed part of Instagram. In this TikTok/Instagram Reels/YouTube Shorts-obsessed era, short, engaging videos are where your customers are now putting their attention, and for that very reason it’s exactly where you want to be putting yours, too.
The great news is you have everything you need at your fingertips. Your smart phone. Your Instagram app. Reels Templates. And of course, your retail store, your products, and your experience in gifts and décor.
Set aside time to plan out the next week, even the next month of content. Then set aside a specific time of the week to create your Reels. Find inspiration by scrolling through other top gift and décor pages. Include your staff — they can have great ideas and personalities to throw in the mix. Then have fun posting those Reels! Read More…
