TikTok Shares Tips on How to Boost Brand Exposure by Connecting into Topical Communities
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Loading... - Farid Amara
- 11 Apr 2023
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TikTok has shared some new advice on how brands can maximize their messaging by linking into both related and unrelated communities, helping to maximize brand recognition among users in new ways.
The idea is that by aligning your marketing messaging with each community, you can establish relevant connections with members – but you shouldn’t only restrict your brand to the groupings most directly aligned with your business.
eBay, for example, has connected with sneakerheads via TikTok, by creating specifically targeted content intended for this community.
As you can see in this example, eBay conducted a #SneakerShowdown campaign during March Madness, which leveraged voting stickers to help expand its reach among the sneakerhead community.
Of course, collectors are fairly closely aligned with eBay to begin with, so this isn’t a huge departure from its most obvious brand community. But the idea is that businesses can expand their reach by linking into a broader range of groups in the app, and creating content that specifically appeals to each. Read More…
