5 tips to crush your event strategy in 2022
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Loading... - Sidonine Jean
- 06 Sep 2022
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Gearing up for the new era of live experiences
Whether it’s in person, virtual, or hybrid, your audiences have new expectations and they want more from your event after two topsy-turvy years. Pressure is ON!
But don’t stress. As we’ve navigated the ongoing shifts, our teams have been reimagining approaches, test-driving new ideas and tech, gathering data, and developing best practices to help you slide into this new world calm, cool, and collected.
Keep these 5 tips in mind as your plan, prepare, and propel your events this year and beyond:
1. Expectations are high, attention spans are short.
We’ve heard about the goldfish attention span theory and whether it’s accurate or not, the point is well taken:
Everyone is swimming around distracted, so messages need to hit fast to sink in.
After all this turmoil, your audience feels under water — they’ve got a lot on their minds like the rest of us. So that means you must do more with less to hook attention (see what we did there?).
Moving forward, successful events and experiential moments will depend heavily on your ability to engage and entertain people in short bursts.
2. Production value isn’t just for movies and large, live events.
No matter the size or medium, production value plays a key role in how your audience will perceive the quality of your event. Picture quality, audio quality, back lighting, accent lighting, and LED walls are just a few ways to make sure your event content stands out.
Tech is crucial, so having the right partner to design, plan, test, troubleshoot, and produce your event flawlessly makes all the difference.
3. Hybrid isn’t new, but that doesn’t mean it’s easy.
From award shows and the Super Bowl to global singing competitions, your audience has likely attended more hybrid events than they may realize. That doesn’t mean hybrid is always the right choice.
Align on your objectives before choosing how you’ll execute your event. Do you have multiple audiences? If yes, what does each group expect and how do their needs differ?
Hybrid is more than just broadcasting a live stream in addition to an in-person experience. It’s about creating the right experience for each medium and audience.
The most important part of those dual experiences? Relevant and engaging content. Read More...
