8 Real Estate Marketing Trends for 2023
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Loading... - Chloe Lavoie
- 28 Apr 2023
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We know you’ve got your hands full with handling listings and showings, negotiating contracts, and looking for new business opportunities every single day. With prices rising and both homeowners and homebuyers growing progressively more worried about it, 2023 will be intense! It may seem like learning about marketing on top of everything else is too much—but it’s crucial if you want to drive leads. And we’re here to help!
Let’s take a look at the most effective marketing trends for real estate in 2023 that will pay off in new clients and deals.
#1 Create Short Videos
People these days don’t ever close the Youtube tab. And if they do, it’s only to watch some Instagram reels or a dozen silly TikToks. So if you have to choose just one real estate marketing strategy to invest your resources into, let it be video content.
The most obvious choice of video content is short property presentations, but don’t limit yourself to them. Here’s what you can create:
Tips for homeowners
Tips for homebuyers
Neighborhood highlights
Personal greetings (for introducing yourself to new people)
Bits of your daily life to let your clients feel like they know you
Video content is even more important if you use Instagram as your primary platform. Reels are loved by people and algorithms alike, so they should be the focus of your real estate marketing efforts.
#2 Shine on Social Media
As mentioned above, Instagram can be a great platform for reaching out to your audience and getting organic and paid traffic. Read More…
