8 Top Social Media Trends for 2022 and Beyond
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Loading... - Ruby Omary
- 17 Jun 2022
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Social media is a fast-paced and ever-growing online place. From e-commerce to even blockchain games companies rely on social media platforms to interact with and engage their audiences. Meanwhile, you’ll see trends come and go on those platforms.
To stay relevant, you have no choice but to keep up with the trends. For marketers or content creators, staying on top of social media trends can help fuel their overall marketing strategies. That way, they can engage their audiences and make them stick around for a long time.
That said, following every single trend on social media is such a backbreaking thing to do. Taking each of them into your marketing strategies will not only take a lot of time and effort, but you’ll probably also end up with mediocre quality content– that can make your audiences cringe and not engage at all.
To help you out, we’ll break down only the hottest social media trends you actually need to pay attention to.
1. The Rise of Social Commerce
Social media is no longer just a place to socialize and meet with new people online. The has now grown into an ideal channel for marketers to market their products while interacting with them more personally.
More than 96% of small businesses say they use social media in their marketing strategy. And Forbes found that nearly two-thirds of shoppers make some of their purchases on social media.
More and more social media platforms also launch new marketing features to appeal to today’s marketers and convince more users to buy from the app. Instagram Shoppable posts, Facebook Marketplace, Twitter Shops, you name it.
2. Short-Form Videos and Live Streaming to Engage
In social media, users prefer quick and straightforward content. They crave snackable content. Short-form videos and live streaming are what they’ve been consuming quite often.
From YouTube Shorts to Instagram Stories, many social media popular features embrace short-form videos. You may see explainer videos, meme clips, and even quick product tutorials or demonstrations a lot on your feeds and you love watching them too. Not only because they’re short, but also because they’re powerfully engaging and entertaining.
Marketers and content creators can also use live streaming to interact with users in real-time, answer their questions, humanize their brand, showcase the brand’s personality, create a deeper relationship, and so on.
3. No Users Actually Wants to be Sold to
Even though social media platforms have now become potential marketing channels, it doesn’t mean that you have to bombard your followers with hard-selling, aggressive marketing messages every single second of their user experience– it’s more of an intrusion into their space.
No one wants to go on social media to hear brands blatantly bragging about how great their products are and why they’re so much better than their competitors. This is why you need to focus on a story-telling approach that it’s more subtle and helps you build more genuine interactions with your brand.
4. A Sheer Rise in the Number of Influencers
Social media is a home for influencers, from gaming to healthy lifestyles. If you’re targeting younger audiences, influencer marketing should be one of your social media strategies as at least 70% of teens trust influencers more than traditional celebrities.
Instead of working with popular, the-talk-of-the-town influencers, marketers are starting to invest in working with a whole network of small, relevant, niche influencers. Micro-influencers (with 10K-50K followers) and nano influencers (under 10K followers). Those influencers are more relevant and relatable to many of us. Not to mention that they also cost less– while driving better results. Read More...
