The top social media trends you need to know for 2023
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Loading... - Hiuhu Mboya
- 04 Apr 2023
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As with most things in our lives (clothes, shoes, hair, makeup), social media trends tend to change.
What worked previously in social media may no longer be the case.
As a business owner, staying up to date with all the social media trends to keep your posts and content relevant is essential.
Consumers of your content will be pretty savvy too. If you post content no longer relevant (or interesting) to them, you’ll likely lose your audience’s engagement.
Here are my thoughts on the social media trends you need to know for 2023
A handy guide to the top 5 social media trends for 2023
Trend #1: Short video content is king!
People love watching videos. If you’ve got teens or young adults in your household, you’d know how many hours they lose watching TikTok videos! Many are addicted.
Here are the top performers:
TikTok: Younger people love TikTok, which has taken the world by storm! Clever brands and influencers upload short videos, with many becoming ‘trends’ that young people follow and share with mates. If your ideal audience is younger, you’ve got to be on TikTok.
Insta Reels: These are amazing for creating 90-second videos and are Instagram’s answer to TikTok. You simply record short snippets on your phone, then upload them to your Insta account. When you share your Reel, it displays in the Reel section, and you can share a teaser on your main feed.
YouTube Shorts: YouTube has always been a top player in the video field but has recently introduced ‘shorts’ as a new feature. Allowing you to produce short, engaging and creative 60-second videos (including music and filters), YouTube Shorts is rivalling TikTok and other short-form video platforms. Read More…
