A Guide To Social Media Marketing For Business In 2022
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Loading... - Ita Gathoni
- 02 Aug 2022
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Social media is a staple area of digital marketing for businesses of all shapes and sizes, industries and audiences.
However, with updates and new releases making it an ever-shifting landscape, brands need to keep up to date with the latest developments and changes to the space in order to benefit from their social channels.
Apply the practical advice in this guide to help strategise your social media marketing plan for 2022…
1. Social Media Marketing: The Basics
In 2023, it’s estimated that 3.5 billion people will use social media networks worldwide. That’s almost 40% of the globe’s population. With those kinds of figures, it’s no surprise that businesses put so much effort into social media marketing.
If you’re just starting out on your social media marketing journey, I recommend you check out our Social Media Marketing Glossary for a full list of definitions to bring you up-to-date with all the jargon!
What is social media marketing?
Social media marketing refers to business activity on social media platforms which contributes to marketing objectives such as brand awareness, website traffic, and customer acquisition.
This activity is predominantly in the form of content —such as text, images and videos — but also includes community engagement and paid ads.
At the heart of great social media content is the audience’s desire to share it. When your audience share your content, they become your channel of distribution.
Whether it’s tagging a friend in an Instagram post or retweeting something to their audience, content that is highly relevant and visually attractive is likely to receive high engagement and shares. Read More…
