Influencer Marketing Tips
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Loading... - Chuki Odhiambo
- 02 Aug 2022
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Do you want to expand your brand’s reach on social media? Influencer marketing is the fastest way to do it, and here are several tips on how to make it happen.
What Is Influencer Marketing?
Influencer marketing is a social media method where a brand pays an influencer to endorse its products or services. Pay can be in cash, discounts, or free products.
An influencer is a person who has built an online reputation, usually within a specific niche. In simple terms, you could think of influencers as Internet celebrities. Through their reputations, influencers have followers who may be willing to take their advice or trust their recommendations. As such, influencers can serve as brand ambassadors for companies looking to gain more followers, increase sales, etc.
Does influencer marketing work? Statistics from MediaKix show that 80 percent of marketers believe it does. And that fact three out of four businesses are estimated to have an influencer marketing budget suggests that it certainly works in today’s ever-growing online environment.
Instagram is the top platform for influencer marketing since 67 percent of brands use it. It is not the only place where influencer marketing works, though, as you can also use other popular channels like:
· Blogs
· Snapchat
· TikTok
· Twitch
· YouTube
What are the Benefits of Influencer Marketing?
How can influencer marketing help your brand or business? Here is a sampling of some of its top benefits.
Increased Reach
An influencer already has a sizeable online following built up over time. By tapping into their audience, you can hopefully gain some of their existing following to expand your reach and make a name for yourself without waiting for your social media presence to grow on its own.
Influencer marketing is not just about expanding your reach in terms of numbers, though. Sure, you can touch large audiences quite quickly through an influencer. But more importantly, you can touch specific audiences for more targeted marketing within a niche, provided you pick the right influencer for your needs. Read More…
