Best Tips to Optimize your Website for Google's Page Experience Update!
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Loading... - Phoebe Edwards
- 27 May 2022
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Recent studies indicate that Google processes 3.5 million searches per day and processes 40,000 searches approximately every second.
Research also indicates that 75% of the users never go beyond the 1st page of the SERPs (search engine result pages).
These figures are enough to specify the impact of search engine ranking on digital business. Google constantly keeps on expanding its criteria for a better user experience. Introduction of Page Experience Signal is one of the new criteria announced by Google.
Decoding Google Page Experience Update:
Page experience is a set of rules that quantify the user experience during a web page visit. Last year (Nov 2020), Google announced page experience as a ranking signal implemented in April 2021 in the Google Search Criteria.
The motto of page experience update is to provide an improved web experience for all users, be it for desktop or mobile. Of course, multiple factors will impact the same, so let’s check them out.
Factors to be Included in Page Experience Update:
Apart from an enjoyable and memorable user experience, page experience is also measured by factors like website performance, page/site load speed, mobile-friendliness, visual stability, secured browsing, HTTPS (Hyper-text Transfer Protocol Secure), and display of intrusions (Ads). Also if you are a wordpress user check out the Best WordPress theme for core web vitals.
In a nutshell, a page experience update will check the user experience and rank the same in the search results accordingly. Undoubtedly the good experiences have an advantage over bad ones. Though a few of these factors already exist in SEO, there are some new additions for gaining better precision in user experience.
Five signals cover the entire Google Page Experience Update, as shown in the below image.
1: Core Web Vitals:
Core Web Vitals measure the page performance with the help of 3 basic aspects.
· Largest Contentful Paint (LCP):
LCP measures the complete page load time, including the content, images, if any, videos, etc.
An LCP of 2.5 seconds or less is ideal.
Removing any unused CSS (Cascading Style Sheets) or shifting them to another style sheet may also help reduce LCP time.
· First Input Delay (FID):
FID tests the time between the user’s first interaction or the first click on a web page and the actual page response time.
An ideal FID score is 100 milliseconds or less.
· Cumulative Layout Shift (CLS):
Visual stability of your content is important, which is measured by CLS. Unstable visuals or site layouts are responsible for a weak user experience. Ensure a CLS score of 0.1 or less to be in the ranking game.
2: Mobile-Friendly:
This signal verifies your page responsiveness for mobile devices.
3: Safe Browsing:
This signal checks the page’s security in terms of viruses and malware and verifies whether the same is free from other malicious content, links, bad downloads, etc., or not.
4: HTTPS:
This signal checks whether HTTPS security is present on your page or not by checking whether SSL certificate is installed on the website or not.
5: No Intrusive Interstitials:
This signal checks the ease with which your content is displayed to the end-users. For example, intrusive interstitials like ads, while the page download process is on, will be checked and confirmed before the ranking for page experience update takes place. Read More…
