BRIT Awards 2023 pulls in 3.9 million viewers - proving the move to Saturday has paid off after ratings rose by over a million from 2022
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Loading... - Eugene Martinez
- 13 Feb 2023
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The 2023 BRIT Awards pulled in 3.9 million viewers during its broadcast on Saturday night.
Mo Gilligan returned as the host for the second year running and for the first time in the ceremony's history, it took place on a Saturday, broadcast live from London's O2 Arena.
Evidently the move paid off - after views rose by 1.2 million from the year before - when it was broadcast on a Tuesday.
Despite a star-studded lineup in 2022, that included Ed Sheeran, Liam Gallagher and Adele's first appearance at the awards in five years, ratings still dipped from the 2.9 million viewers that watched in 2021.
But bosses will be happy after their successful change of date - which also saw a 53% share of a 16-34 year-old audience.
The Brits had previously seen a steady decline in viewership with 9.86 million tuning into the ceremony in 1999, when Robbie Williams won Single Of The Year for his hit Angel, while Manic Street Preachers scooped Album of the Year.
Numbers rebounded slightly in 2012, when Adele took to the stage to accept Album Of The Year for her record 21, a year after her iconic performance of Someone Like You.
2021's ceremony, which had been delayed from its usual February date until May due to the Covid pandemic, saw 2.9 million viewers tune in.
This year's BRITs saw Harry Styles sweep the ceremony as he took home four awards - winning in every category he was nominated in - including the coveted Artist of the Year.
The singer, 29, who said he is 'aware of his privilege', dedicated the award to several female artists who weren't nominated after the BRITs received criticism for its all-male Artist of the Year lineup when the category went gender neutral. Read More…
