Cameroonian Designer Fule Valentine has left an indelible mark on the African Cup of Nations
On November 23, 2021, the Confederation of African Football (CAF) publically unveiled the official match ball of the African Cup of Nations (AFCON). The “new official match ball” was named “Toghu“, after traditional garb that is very popular in Cameroon. The ball would be used by the 24 teams during 52 matches to be played in the competition between January 9 and February 6, 2022.
“Toghu represents tradition, ornate, glory, heritage, and unity,” CAF tweeted.
Perched on a street corner in the Obili neighbourhood of Yaoundé, is a workshop that was set up in 1998 during the World Cup in France to design Toghu, the handmade regalia originally worn by kings and queens from the Northwest region of Cameroon and which had become a popular attire among Cameroonians.
These days, the rattling of sewing machines welcomes visitors who are encouraged to inspect the colourful and beautifully embroidered garments displayed in different sizes and shapes in the workshop.
These are the latest versions of Toghu garments, each ornately crafted and this is the busy centre of operations for fashion designer Fule Valentine. It was here that he conceived of the design that was to be stamped on the match ball, the “Toghu”.
“The design on the AFCON 2021 match ball is tiger teeth made in a zigzag form, representing the design on the Toghu,” Fule explained.
The journey to deliver the design began with a phone call from the local organising committee for the African Cup of Nations but Fule’s journey and engagement with sports designs began a lot earlier.
At the 2016 Africa Women’s Nations Cup – during which Nigeria defeated Cameroon to lift the trophy – Fule dressed traditional dancers from the Northwest and Western regions of Cameroon as well as the musicians who sang the anthem at the opening and closing ceremonies in traditional regalia.
The same year, the designer was called on to conceived and design the attire for Cameroon’s Olympics team.
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Cameroon was awarded a medal for the best uniform at the Rio 2016 Olympics, a medal that brought smiles to the faces of many of Fule’s countrymen and women, even though the country did not win a medal at any of the events. In 2020, the Cameroon uniform once again made a colourful entrance at the Olympics and was again voted one of the best.
So perhaps the phone call from the local organising committee of the African Cup of Nations was not entirely unexpected. After hearing what was required, Fule quickly got to work.
“I worked in the background with a delegation from Umbro to ensure the design on the ball was really the Toghu design,” said Fule, who hails from a family of artists.
Fule is one of several designers transforming what was once the preserve of kings and queens and used only for traditional ceremonies, into a popular cultural dress worn proudly by many Cameroonians.
The original Toghu designs have been modernized in several ways and what began as a novelty is now found at weddings, parties and even in the office.
