Every Beauty Brand Supporting Pride This Year
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Loading... - Ekaja Ganesh
- 13 Jun 2022
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After a tumultuous few years, Pride celebrations are back in full force. Whether it's the London Pride Parade on 2 July or one of the many events scheduled nationwide, we'll definitely be getting into the spirit and showing the love to our LGBTQ+ communities.
A growing number of brands are also stepping up to the plate to show their support. Performative social media posts no longer cut it when it comes to showing solidarity, and thankfully more brands are putting their money where their mouth is by launching campaigns for Pride and donating money to important LGBTQ+ organisations.
From Byoma and Glow Recipe, to MAC and The Body Shop, read on for the beauty brands showing their support for the LGBTQ+ community. Because what's better than adding some much needed joy into our beauty routines while supporting seriously worthy causes?
1
Creamy Jelly Cleanser
Throughout the month of June, barrier-boosting skincare line Byoma is donating 50% from all sales to GLSEN, a charity formed by teachers to create safer and more inclusive school environments for LGBTQ+ students. New to the brand? This cleanser is a great place to start. It's leaves skin clean, not stripped, and the whopping 175ml bottle lasts ages.
2
MAC
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A brand who have prioritised giving back since 1994, MAC have so far donated over $500 million to over 1,800 organisations through the sales of their Viva Glam range, fighting for equal rights, supporting LGBTQ+ communities and those living with HIV/AIDS.
3
Pride Limited Edition Elixir Ultime L'Huile Originale
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100% of profits from every sale of this hairstylist-approved hair oil will go to AKT, a brilliant UK LGBTQ+ charity that not only celebrates all identities, but also works tirelessly to get young people into employment, safe homes or education. The brand has also worked with LGBTQ+ advocate and deaf and disabled activist Jessica Kellgren-Fozard on this launch.
4
Glow With Pride Watermelon Glow PHA And BHA Pore-Tight Toner
This snazzy exfoliating toner does more than just imparting that K-beauty glow. Glow Recipe pledges to donate $1M towards various charities supporting diversity, equity and inclusion by the end of 2022, while 100% of profits from the sale of the limited edition Glow With Pride toner goes towards non-profit bodies supporting LGBTQ+ youth.
5
Kiehl's Ultra Facial Cream - £28.50
Since partnering with LGBTQ+ organisation Just Like Us two years ago, Kiehl's have raised £50,000 to support young people within the LGBTQ+ community through inclusive educational resources and talks. This year, the brand is donating £10 from every purchase of this limited edition Ultra Facial Cream directly to Just Like Us, featuring illustration by Just Like Us ambassador, Gemma Dunnell. Read More...
