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How to Become a Social Media Influencer in Nigeria (The Fastest Way)

Social media influencer in Nigeria has gone through a huge spike in popularity over the years and with good reason. So is digital marketing. 

There are so many brands in need of influencers in Nigeria. Hence, it is one of the ways to make money online in Nigeria.

Becoming a social media influencer in Nigeria goes beyond posting nice pictures frequently on Instagram or tweeting well-written quotes on Twitter.

Building a community of highly engaged followers isn’t that easy as it may appear. It requires consistent effort on the influencer’s path. The whole world is talking about social media influencers, but do you know what it really takes to be a social media influencer?

For so many years now, influencers in Nigeria often come up from the entertainment industry like actresses, actors and musicians.

That was then, but now anyone can actually be a social media influencer, you really do not need to be a celebrity.

All you need is the passion to make it happen. One thing you should know about social media influencing is that it is relatively very cost-effective compared with traditional marketing.

Types of Social Media Influencers

Social media influencing has become so successful.

Brands working with influencers are making more than 5x – especially when they find the right one to work with.

Where the task lies in finding the best types of social media influencers to drive real results for the brand.

Below are five types of social media influencers:

· Nano-influencers with 1K to 10K followers

· Micro-influencers with 10K to 50K followers

· Mid-tier influencers with 50K to 500K followers

· Macro-influencers with 500K to 1 million followers

· Mega-influencers with more than a million followers (mostly celebrities)

Attributes of a Social Media Influencer in Nigeria

As a social media influencer in Nigeria, there are some qualities you should possess. And these qualities will help you do better in social media influencing.

Persuasion Ability

You have to be able to persuade the public about what you’re advertising and convince your followers to take certain actions.

Social media users really adhere to the words of influencers. It’s not magic but simply persuasion power and credibility built over time.

With this particular quality as a social media influencer, you influence the buying decision of your followers.

Story Telling Ability

Even if it is not required of a social media influencer to be a professional writer, it is recommended that you should be able to tell captivating stories in an extremely compelling way.

This will make you connect with your social media followers at an emotional level.

Trust

Trust is not only needed in physical interactions and associations with people. Even as a social media influencer in Nigeria, trust is needed.


An influencer has to be original, honest and very much transparent to gain the trust of his or her followers.

Any influencer without these qualities is likely to lose social media attention which is a valuable social currency. Read More…

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