How To Become A Social Media Manager in 5 Steps
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Loading... - Sunday Ademu
- 09 Jun 2022
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Do you wonder how you can become a social media manager? Or have you tried to understand the responsibilities and duties of a social media manager and you still can’t figure it?
For you, you might be tired of your regular job and you want something exciting and challenging like being a social media manager, but you don’t know how to start or you are worried you might not fit in.
You are in the right place because, in this article, I will be sharing with you
1. The definition of social media
2. The responsibilities and duties of a social media manager
3. The importance of having a social media manager for a business
4. And finally, how to become a social media manager
Another thing that you may be running through your mind is that, how can you be a social media manager without experience. Yes, you can be a social media manager without experience, but you must be willing to gather the experience to become a social media manager.
In our 90% practical digital marketing course, you will learn what you need to know to be a social media manager alongside other digital marketing strategies that will be useful for you to grow your career as well.
Social media management goes beyond just posting infographics, written content, and videos, it has to do with putting plans and strategies in place to achieve the goals you desire. Every business and organization has goals they want to achieve and what they also intend to achieve with digital marketing.
It is your duty to achieve the goals related to digital marketing as social media is a tool that you can use to achieve this. I know you are curious to know who is a social media manager and how to become one, let’s start with understanding what is digital marketing and its relation to social media management.
What is Digital marketing?
Digital marketing is a form of marketing that is done across the internet using gadgets like mobile phones desktop computers. It has to do with putting strategies in place to sell a product or service online. Social media is one of the strategies that you can use to achieve this. The other strategies include content marketing, email marketing, social media advertising, and SEO.
As much as these strategies can be independent, they still depend on one another to survive. For example, to be successful at email marketing, you need to have good knowledge about content marketing because of the content that would be on your newsletters. There are also some underlying skills needed for each one of them and if you can master one, you can work with another with that knowledge.
Like I said earlier, social media is one of the strategies in digital marketing that can be used to grow a business. I will be explaining more in the other paragraphs in this article.
To fully understand your role as a social media manager, you must know what is social media marketing, and this is what I will be sharing in the next paragraph.
What is social media marketing?
Social media marketing is the process of creating and sharing content with your target audience across social media platforms to market your products and the services you offer. It also comes along with the goal of increasing engagement, getting more traffic, and of course, converting them to paying customers.
It goes beyond waking up one morning, putting thoughts into writing, and making them into content, and sharing. It involves
Goals
What do you want to achieve with the content you want to share on social media? do you want engagements, increased traffic, conversion or do you want everything? If you can identify what you want to achieve, you will be able to properly structure your content to help you achieve the goal you want to achieve.
This image above is an example of a social media post with engagement and silently for traffic and conversion. A user can see this post and be curious to know more about the product this brand sells or the services they offer and decide to become a customer.
Another way your goal helps you is that you will be able to identify the social media platforms that you can use to market your products and the kind of content that would resonate with them and convince them to take the step you want them to.
Basically, your social media marketing goal will form the basis of all the strategies and structures you will put in place.
I want you to see this video on the importance of social media for business owners and see why your role is important to these people.
What is social media management?
Social media management is the process of managing the online presence of a brand across social media platforms like Instagram, Facebook, Twitter, and others. This is achieved by creating, publishing, and analyzing the content you share to be sure that they align with your goals of resonating with your target audience, convincing enough to convert and make a purchasing decision.
It also involves engaging and interacting with internet users across social media platforms. and of course, there are tools and services that you can use to achieve this.
A social media manager is an individual who does social media management. You are responsible for everything that has to do with managing the social media visibility of a brand. Read More…
