What is social media management? Everything you need to know
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Loading... - Danny Jones
- 27 Jan 2023
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A business’s social media presence can make or break a brand. Well-timed posts can create lasting audience connections. Creative visuals and copy can change how consumers perceive an organization. That’s the power of social media management.
Over the past few years, we’ve watched businesses like Wendy’s, Duolingo and more earn new fans—and customers—off their innovative brand accounts. This success isn’t random. It’s all a part of a carefully crafted approach to building and maintaining a social media marketing strategy.
In this article, we’re breaking down all the moving parts that go into making those strategies run smoothly. Use these social media management fundamentals to inform your company’s processes so you can build a follow-worthy presence across the platforms that matter most.
What is social media management?
Social media management is the ongoing process of creating and scheduling content designed to grow and nurture an audience across social media platforms. This includes, but is not limited to:
- Social media content strategy
- Online reputation management
- Community management and programming
- Paid social media strategy and execution
- Team member management and development
The benefits of social media management go far beyond raising brand awareness and staying current on the latest internet trends. The channel is key to building more personal connections with target audiences at scale. The rapport developed on social can build brand trust, affinity and best of all, loyalty. Read More…
