Twitter Rolls Out Search Keywords Ads To All Advertisers
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Loading... - Brenda Butler
- 27 Jan 2023
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Twitter rolls out a new ad unit, "Search Keywords Ads," allowing users to promote sponsored tweets in search results to reach a wider audience.
Twitter is rolling out a new ad unit called Search Keywords Ads that allows users to promote sponsored tweets in search results.
Advertisers will now be able to pay for their tweets to appear at the top of search results for specific keywords.
The feature is similar to the promoted tweets that appear in users’ timelines but with the added benefit of appearing in search results.
This will allow advertisers to reach a wider audience, as users searching for specific keywords will now be exposed to sponsored tweets.
Advertisers can find Search Keywords Ads as a new campaign objective within the Twitter Ads interface.
As the company states in the tweet above, the new Search Keywords Ads objective is designed to drive conversions to advertiser websites. Read More…
