How to Collect Paintings in the Digital Age
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Loading... - Denise Ntolo
- 01 Sep 2022
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Thanks to the internet, collecting paintings has never been easier.
Buying art online has become increasingly popular and more secure than ever before—thanks to community guidelines and other terms of service that many online art marketplaces uphold.
It’s recommended to employ a mix of in-person and online research before acquiring any painting or other type of artwork. In general, there is simply no substitute for viewing art in person. The scale of a painting, for instance—and how that scale affects one’s perception of the piece—is impossible to fully comprehend from an image on a smartphone or desktop computer.
Still, the internet has allowed collectors to discover artists working across the globe, which gives artists and galleries direct access to an international audience—benefitting the arts ecosystem as a whole.
Paintings are arguably the most “collectible” of all fine art forms. The 2022 Art Basel & UBS Art Market Report (which we recapped here) reviewed a sample of HNW (high net worth) collectors, and found that, “HNW collectors owned works covering a range of different mediums…with paintings being the largest area of collecting regardless of the collectors’ age or location.”
The same report also outlined the increasing popularity of buying art via the internet— in fact, in terms of sales channels, “Buying directly through a dealer’s website or OVR was the most widely used (44% of respondents), while 42% reported accessing sales from galleries or other physical premises (down by 5% on 2020).”
Artwork Archive helps collectors explore new art from our vast network of artists and galleries on our Discovery platform, which makes browsing for available paintings simple and intuitive. To learn more about setting up your Public Profile as an artist or gallery through your Artwork Archive account, click here.
In light of the changing attitudes towards acquiring art via the internet, as well as the growing collector interest in “ultra contemporary” artists, we’ve outlined several best practices to keep in mind when beginning to collect paintings in our increasingly digital era. Read More...
