How to get leads on Twitter: a complete guide
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Loading... - Akira Tanaka
- 18 Oct 2022
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Limiting your marketing strategy to cold calls or emails? So last century! Modern marketing is driven by email campaigns, smart website SEO, and connections built with your brand’s social media. It’s all about lead generation and finding a way to keep your audience connected so your competitors don’t turn their heads.
With communication and connection the keys to keeping your audience engaged, which tools are the best at getting the job done? Twitter is one of the foremost communication platforms. Although a single tweet can only contain up to 260 characters, over 230+ million people use the platform to connect; proving that less sometimes is more.
So what can your brand’s tweeters do to dive into the world of Twitter effectively and what are the most actionable ways for your company to generate leads and get results? Let’s take a look.
Why is Twitter a perfect platform for lead generation?
Before we get to the reasons why you should search for leads on Twitter, let’s take a look at some of the Twitter stats that make this platform so effective:
Twitter is among the top 10 favorite social media platforms worldwide
In the 2nd quarter of 2022, Twitter amounted to 237.8 million daily active users. Whereas in the 1st quarter, the number of visitors was estimated at 229 million users.
The countries with the most Twitter users are the United States - 76.9 mln users, Japan -58.95 mln users, India - 23.6 mln users, Brazil - 19.05 mln users, and many others
Gen-Zers in the US spent 1.12 hours per week on Twitter on average in September 2021
People see ads 26% times more often on Twitter than on other social media leading platforms, meaning extra opportunities to connect.
While Twitter is growing in popularity and increasing the number of users from 5 to 7 million per quarter, this is just one of the many reasons why marketers love this social media platform.
Reasons to use Twitter for marketing and lead generation
Twitter fits almost any brand — while Instagram is perfect for visual brands, Facebook is great for brands that foster a strong community, and LinkedIn suits B2B solutions best, Twitter works great for any brand type promotion. In fact, 93% of Twitter users say they are open to interactions with brands if they are done the right way (more on the "right way" part later).
New content is easily discovered — Twitter’s algorithms suggest Tweets of your followers and those your followers follow as you’re more likely to be interested in them too. This way, you don’t get into the recommendation loop of your own liking but discover something more unusual to your tastes, making it exciting to browse the platform. Meanwhile, this is good news for brands as once your brand post gets a like, it’s automatically shared among lots of Twitter users.
Twitter is geared towards conversations with strangers — unlike Facebook and Instagram, Twitter makes conversations with strangers commonplace. You can easily interact with anyone with an open account. This means that people interact with strangers all the time. It’s not considered a faux pas for a brand to do the same.
Twitter communities — yes, Twitter has communities. They may not be as obvious as Facebook or Reddit communities. There is no one group or subreddit to join to get involved in the conversations around marketing for example. However, these communities are tied by hashtags and mutual connections. By finding the community that could be interested in your product you find your target audience. ·
Tips on how to convert your Twitter into a lead-generating machine
Twitter has lots of tricks and hacks on how to optimize your profile and activities. Let’s have a look at what you can do to start the lead generation process on this social media giant!
Get your profile conversion ready
The first step for effective lead generation activity is to optimize your Twitter profile for conversion. As you're going to interact with people who haven't heard about your brand, you need to make sure they understand what you do right away. Read More…
