How To Increase Conversion Rate On Social Media In 2022
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Loading... - Kelly Jones
- 08 Jul 2022
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While over 92% of companies in the US include social media in their marketing strategy, increasing the conversion rate on social media is an ever-present challenge for marketers.
You can imagine the competition you’re in to grab the attention of your target audience and convince them of your uniqueness.
To achieve a better conversion rate on social media, you might already be advertising on Facebook, Instagram, or YouTube. Along with that, you need to think out of the box and to get the attention of your potential leads.
If you’re wondering how you can leverage the power of social media to grow your sales, we’ve listed down 8 proven tips to improve your brand’s conversion rate on social media.
8 Ways to Boost Your Conversion Rate on Social Media
To optimize your conversion rate on social media, you need a clear understanding of two things — what’s your goal and what’s the best way to achieve it. Take a look at these 8 tried and tested tips that can help boost your conversion rate on social media in 2022.
1. Understand Your Converting Audience
One of the first ways to improve your conversion rate on social media is to give your audience what they are looking for. But to do that you need to understand your converting audience in the first place.
You can start by leveraging your social media insights. Platforms like Facebook, Instagram, LinkedIn, Twitter, and more can provide valuable information about your followers’ age, interests, habits, and buying preferences.
And what’s the benefit of customer insights, you ask?
It’ll help you determine who your converting audiences are and create more targeted marketing strategies to increase your conversion rate for social media.
2. Write Highly Targeted Content
Now that you know the audiences who are most likely to convert, write content that connects with them. If you waste your time creating resources for the wrong audience, you may hardly see a spike in your conversion rate on social media.
Instead of writing posts about you, churn out content that talks to your audience. Find out the pain points of your audience and suggest practical solutions to them.
In all your content, highlight how your products and services can bring value to your customers, albeit subtly.
Equip your team with an effective content marketing tool like Semrush which can help write engaging and SEO-friendly content effortlessly. Don’t forget that you need to do a detailed Semrush review to understand the functionality of this tool.
3. Optimize Your Landing Semrush or AhrefsPages
Remember, your audience might be accessing social media on the go on their mobile devices. So the secret to increasing the conversion rate on social media boils down to the experience your landing pages can deliver to mobile users.
You can achieve this by creating a mobile-friendly landing page. But that’s not the only thing that matters. You need to drive traffic to this page too.
And to convert more visitors you should ensure that navigating to these pages is seamless and quick.
Rosegal’s Facebook page is a good example where the brand enables its followers to visit their website or mobile apps with a simple click. This traffic can help drive up its conversion rate as only interested users will head to the landing page.
To further optimize your social media landing pages, you can conduct split tests regularly to figure out which one drives the best conversion rate for you. Read More…
