How to Use Social Media to Amplify Your Inbound Strategy
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Loading... - Chris Walker
- 15 Apr 2022
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Using social media as a marketing tool gives your brand the opportunity to grab the attention of your target audience with great content. In contrast to aggressive outbound marketing strategies, social media inbound marketing draws your customers’ interest, enticing them to read your content and become further engaged. We’ve provided some practical and effective insights below to help you better understand how social media can enhance your inbound strategy.
How Social Media Can Boost Your Inbound Strategy
Social media can strengthen your brand and its relevance.
Social media can be a powerful way to get your foot in the door with your target audience. Frequently posting engaging content helps build and maintain your brand’s authority and relevance. You can enhance the impact of your posts by also knowing where and when to post. Posting to the right channels at the right time to reach your audience shows your prospects that you care about keeping them engaged.
When using social media to strengthen your brand, it’s important to consider what tone of voice as well as what kinds of posts will best connect with your audience and represent your brand. For example,
· Will your content be humorous, more serious, or a blend of the two?
· How often will your brand post (e.g., daily, weekly, three times per week)?
· What kinds of media will your brand post (e.g., videos, photos, graphics)?
Posting quality content that fits your brand’s personality is imperative for establishing and maintaining its relevance.
Social media helps to attract and engage your audience.
Digital networking and newsgathering have become so common that nearly everyone has used a social network at some point. For those who use social networks on a daily basis, keeping an active presence on their preferred platforms is important for keeping them engaged with your brand and wanting to come back for more. For those who use social media less frequently, use your brand’s unique posts to help draw them in more often.
To attract new readers to your website and social media channels, try using a call to action (CTA, such as, “Like and share this post!” or, “Reply in the comments and tag your friends!” With CTAs, you can widen your audience so more users can see your posts. Sharing and liking posts is “visible” to a readers’ other connections, which lets you draw a wider, more diverse audience. Read More…
