Tips for Increasing Your Social Media Engagement in 2022
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Loading... - Mark Robinson
- 15 Apr 2022
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Remember this, as it will save you a lot of time. “It’s about consistency, connection, and community building.” Yes, you also need a good strategy.
If your focus is on the number of times you think you should post vs. creating connection and community, how much engagement do you think you will really get? And will that engagement be from your ideal clients?
Here are some tips for increasing your social media engagement in 2022.
Promote Your Business Using Videos
Social media engagement is all about having a long-term, consistent presence that earns you loyal followers and eventually brings customers to your business.
Here are some video ideas for your social media efforts.
Behind-the-Scenes Look
It’s always nice to give consumers a behind-the-scenes look at how things work and introduce them to your team members (not just products). And don’t be afraid to create more personal content like vlogs (video blogs) using low-quality equipment from home!
Create Day In The Life Videos
A day in the life video is a short clip that shows what it’s like to be you, to work where you work or simply the behind-the-scenes of your day-to-day life as a busy entrepreneur. You can use voice-over to narrate your journey. You’ve probably seen plenty on TikTok or Instagram.
Answer some Q&A’s
Any industry and every business owner always receives a lot of questions about their products and services. One question can easily become one short Q&A video.
If some of these videos are longer and you’ve already published them on another platform, it’s a great opportunity to repurpose something you’ve already created to increase your reach!
Give Your Content a Human Touch, Forget About Perfection
To increase your social media engagement, you should tell a story. Stories are more engaging than just posting about your product or service. And if you’re not sure what to say, here are some examples of stories:
· Stories about how your business started and why you love it.
· Stories about customers or clients.
· Stories about your team or employees.
· Stories that feature the good work you do in the community.
People relate to people, and seeing the faces behind the brand always helps! Read More…
