How To Launch a New Clothing Brand: 5 Tips For Newcomers In The Fashion Industry
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Loading... - Relindis Vondou
- 22 Aug 2022
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Launching a new fashion brand or a private label might seem like a daunting task, but you can go from planning to launching in 6 to 18 months when you do things the right way. The most critical part of the process is getting started: as a newcomer you might not know how to start planning, so here’s a guide to help you streamline the process. As the saying goes, “Show up and you’re halfway there!”
Identify your target consumers
When you’re planning on selling a product, the first thing you need to do is identify who you’d want to sell them to – who are your ideal customers? You can demarcate your target consumers in terms of gender (men’s clothing or women’s clothing), in terms of age (kid’s clothing), or in terms of price quotient (luxury designer clothes or products for mass consumption).
Target consumer
Alternatively, you can focus on a particular category of clothing such as lingerie or ethnic. Once the niche market has been determined, you can start shortlisting the apparel category or categories you would initially like to launch.
It’s never too early to start marketing
Creating awareness about your business before you launch your fashion brand can earn you a strategic advantage. Initiate your marketing ventures at least 3 months prior to the launch of your clothing line. Identify your brand’s USPs and highlight them in your marketing initiatives – social platforms can be a great tool for this. The goal is to create an anticipation about the launch and an awareness about your brand. Read More...
