How to Make a Wedding Photo Album Your Clients Will Love
-
Loading... - Olivia Taylor
- 26 Apr 2023
- 62 Views
- 0 Like
- 0 Comment
In the first few years of our business, we had wedding albums as an add-on, but now we include them in our packages and treat them as essential. Couples think they just need the digital files and that they’ll do something with their photos eventually. But life gets busy and photos sit on a computer much longer than they should have to.
In this article, I’m going to talk through the strategy behind including wedding albums in your packages. Then, I’ll talk about making the design and ordering process easy. And finally, I’ll walk you through some aspects of my workflow that help me deliver wedding albums my clients love.
Including Wedding Photo Albums in Your Packages
The first and most obvious reason to include wedding photo albums in your packages comes from the business side of things. The more value you build into your photography packages, the more your clients will be willing to pay which positively impacts your bottom line. Truthfully, value is a win-win because it helps you charge more but by definition it also means you’re serving your clients better.
Some photographers are experts at the upsell — they make a ton of profit after the wedding by selling prints, albums, and other products. For me, it works better to have my clients select a bigger all-inclusive package from the beginning. Then, designing a wedding album is simply part of my workflow and I know my couples will have something tangible after the wedding day. They want the wedding album, I just have to make it easy for them to purchase it by having them look at the whole picture and not the dollar signs.
With the state of the wedding industry, couples often pay a pretty penny for wedding photos so it seems silly for all those photos to just live on a hard drive without being seen or appreciated. And as much as we love our screen time, no one wants to come to your house and watch a slideshow of hundreds of images. There’s still something timeless about grabbing a wedding album off a coffee table or special place on the bookshelf, holding it in your hands, and flipping through spreads that show the highlights of such an important day. Read More…
